This direct mail piece positioned the local AMF Bowling Center as a spring break “destination” to parents whose kids are too young or don't have the money to hit Cancun. It proved to be just the ticket as we increased response 49% from the previous year and produced an R.O.I. of $3.60 for every $1 spent. An in-center bounceback device drove return visits and an online contest helped to further build AMF’s growing database. It’s just another chapter in an ongoing relationship that has brought about three years of steady sales growth.
