93 Octane: What we do

When the nation’s largest hourly employment website wanted to drive hiring authorities to its booth at the HR industry’s largest tradeshow, we gave the audience the star treatment. Digitally printed to prominently feature the recipient’s name, our “too hot for HR” supermarket tabloid style mailer created a sensation with recipients and non-recipients alike. Attendance at the SnagAJob.com booth far exceeded expectations, and numerous prospects asked to be added to the database in hopes of making the headlines next year!

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A recent customer is a hot customer, and Circuit City turned to us to get theirs back in the store as quickly as possible. The solution? An enticing offer positioned as an opportunity to upgrade their electronics experience. The result was an upgrade in revenue and gross margin so significant that the program is being repeated.

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This direct mail piece positioned the local AMF Bowling Center as a spring break “destination” to parents whose kids are too young or don't have the money to hit Cancun. It proved to be just the ticket as we increased response 49% from the previous year and produced an R.O.I. of $3.60 for every $1 spent. An in-center bounceback device drove return visits and an online contest helped to further build AMF’s growing database. It’s just another chapter in an ongoing relationship that has brought about three years of steady sales growth.

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Morgan Stanley wanted to stimulate IRA rollovers through their local Financial Advisor network. The problem: Financial Advisors did their own marketing, so there wasn’t a consistent look and feel. The solution: an online database that let each Financial Advisor build a personal list of contacts – and produce a highly personalized mailing package far superior to what they could afford individually. The result: generation of double the goal of new IRA rollover assets, a consistent look for Morgan Stanley – and some very busy Financial Advisors.

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When bowling meets the cosmotini culture, it meets at 300, AMF’s chain of upscale centers we helped position as “strikingly different.” To help drive group sales, we implemented a strikingly different multichannel campaign using mail and a personalized website that clicked with businesses nationwide and helped nearly double holiday group sales figures from the previous year.

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CASA stands for Court Appointed Special Advocate, a volunteer who speaks for a child in family court proceedings and makes recommendations to the court with the child’s best interest in mind. Often, the CASA volunteer is the child’s only source of encouragement and hope during a critical process.

For years, separate CASA branches in the city and counties worked independently to recruit volunteers, raise money, and get their messages out. By creating Metro Richmond CASA as a “portal” for the individual organizations, we’re helping all three entities meet recruitment and fundraising goals without cannibalizing each other’s resources.

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Started by the Ripken brothers, the Foundation helps communities build/renovate inner city baseball fields to serve as a centerpiece for character-building programs. A group of local board members came to us to develop a fundraising kit “template” that could be easily changed to address any community where the foundation had a project.

Once we developed the “Swing For The Future” name and logo, we moved on to develop a vision book and other collateral materials the team could use to pitch to local corporations, community leaders, individual donors, and others.

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For 175 years, St. Joseph’s Villa has provided services to central Virginia children and families in need, guided by a belief in the worth of every child. The current campus is inadequate to serve the people turning to them for help.

Enter the “Believing is Seeing” Capital Campaign – and 93 Octane. After developing the campaign logo, we began working to create marketing materials to fuel the campaign. From the vision book to the smallest sales insert, each piece is designed to support volunteers in a one-on-one presentation and inspire action from potential donors.

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